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Customer Insights Platform

Power your real-time decision making with advanced analytics

Deliver actionable results starting with a 360° view of the customer  

PwC Customer Insights PlatformTM processes big data, identifies repetitive customer behavioral patterns to give you a complete view of your customer base.

Organic revenue growth and margin improvement are enabled by matching your customer's needs with the appropriate offers at the right time. 

The platform is ready to use in all industries with big data such as retail and consumer products, finance and telecommunications.

Our Insights Platform delivers on the promise of outcomes over outputs  

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Combine multiple big data technologies with PwC proprietary data models, analytic services, and pre-packaged visualizations to create enterprise-ready solutions that can be deployed quickly

Platform Infrastructure adjusts to your data

● An enterprise data hub to manage large-scale, heterogenous data assets
● Built-in support and administration for multi tenancy configurations

User-friendly interface

● A flexible data model (schema-on-read) to support data exploration and model integration

Service Orchestration

● Online workbench to assemble data & analytical services into workflows and visualizations


● Pre-packaged executive dashboards to support decision making
● Flexibility to support mass-consumption of visuals leveraging HTML5
● Support for encryption and access & identity management

Contact us

Mariusz  Śpiewak

Mariusz Śpiewak

Managing Partner, Consulting, PwC Poland

Kamil Kosiński

Kamil Kosiński

Senior Manager, PwC Poland

Tel: +48 519 504 021

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