Skip to content Skip to footer
Search

Loading Results

Webinar

Unlock business growth potential with Retail Growth Toolkit

profitable promotion management based on data

27.09.2022, 11:00 -12:00 am CET

How and why is it worth using modern tools for data analysis and effective planning, reporting and forecasting ? Check effects of promotional activities based on data driven decisions.

Increasing and underperforming trade budgets are draining profitability of retailers across Europe. Appropriate strategy and promotional planning based on data analytics and  dedicated tools can lead to significant profit increase through promo optimization. In addition, use of the integrated tools  simplifies decision-making processes, facilitates the communication and shortens the time required for promotion planning.

Agenda

Take part in the webinar "Unlock business growth potential with Retail Growth Toolkit - profitable promotion management based on data " during which experts will discuss:

  • What are the most important promotion management challenges for retailers?
  • How to quickly and effectively build category value, improve the results of promotional activities and optimize the promotion planning process?
  • Why is it important to take commercial decisions based on one source shared between the teams?
  • Are AI forecasting algorithms able to reliably present possible scenarios and campaign results?
  • How to flexibly and transparently plan a promotion and monitor the results on an ongoing basis?

Speakers

Maciej Kroenke
Partner, Head of Revenue Management CEE at Strategy& (part of PwC network)

Marek Kotulski
Senior Manager at Strategy& (part of PwC network)

Michał Szewczyk
Manager at Strategy& (part of PwC network)

Piotr Bochnia
Senior Manager at PwC Data Analytics 

Radosław Pidzik
Retail Industry Director, CEE at Microsoft

Alena Sochorova
GSI Partner Development Director, Central and Eastern Europe, Microsoft

Paweł Matulewicz
Director, Microsoft Alliance, PwC

Additional information

Participation in the webinar is free of charge. PwC reserves the right to select applications and refuse to accept applications, especially in the case of registration of persons representing entities conducting competitive activity.

Partner

Contact us

Maciej Kroenke

Maciej Kroenke

Partner, PwC Poland

Tel: +48 502 380 595

Jakub Borowiec

Jakub Borowiec

Partner, PwC Poland

Tel: +48 502 184 506

Marek Kotulski

Marek Kotulski

Wicedyrektor, Doradztwo strategiczne, PwC Poland

Tel: +48 519 507 743

Dominika Korzeniowska

Dominika Korzeniowska

Menedżer, PwC Poland

Tel: +48 519 507 459

Follow us