Anna Sieńko joins PwC as Technology Leader for Central and Eastern Europe

Anna Sieńko has joined PwC in Poland as a partner and Technology Leader for Central and Eastern Europe (CEE)

She will be responsible for developing PwC CEE's competencies in the use of information technology to support clients’ implementation of digital strategies and business solutions.

Anna Sieńko has been active in the technology industry for 25 years. She joins PwC from IBM, where she served as country manager for Poland and the Baltics in 2009-2012 and then held executive positions in other IT services areas.

Anna graduated from the University of Science and Technology (AGH) in Krakow (Faculty of Electrical Engineering, Automation and Electronics). In 1999, she started working at IBM as a manager of strategic outsourcing and was then promoted to the position of director of global technology services at IBM and then for the CEE region. In 2009 Anna became the first woman to hold the position of General Manager at IBM Poland. From 2011, she served as Integrated Technology Services Leader for IBM in CEE.

Digital investments are on the rise and spread more widely throughout organisations than ever before, according to PwC’s Digital IQ™ Survey report. Firms that have a mature business strategy for the maximization of profits from investments in digital are 50% more likely to achieve rapid revenue growth and twice as likely to achieve rapid profit growth compared with companies that do not. Digital transformation is a huge challenge for many companies. One of the most important aspects is the effective use of data to drive business value - only 54% of companies in CEE report that they currently do this well, according to the survey results.