No Match Found
Market segments which constituted a niche margin only a few years ago are quickly expanding to become the key areas of competitive struggle. Technologies which were only available to a small group of users several years ago are becoming tools for reaching billions of people all over the world. The main factors which led to such quick and sudden shifts are undoubtedly revolutionary technological changes. New ways of reaching consumers and providing services are appearing continuously. The cost of providing customers with an offer tailored to their personal needs and preferences, which are determined more and more efficiently with Big Data analysis, is radically reduced.