Cookie information

Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.

Managing cookies on your device

We use cookies to personalize content and to provide you with an improved user experience. By using this website or application you consent to the deployment of cookies. You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome

Mozilla Firefox

MacOS Safari

Microsoft Internet Explorer

For information on additional browsers and device types please see http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.

Managing Analytics cookies

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:

Adobe: http://www.adobe.com/privacy/opt-out.html

Google Analytics: http://www.google.com/analytics/learn/privacy.html

Types of cookies

‘Session’ cookies remain in your browser during your browser session only, ie until you leave the website.
‘Persistent’ cookies remain in your browser after the session (unless deleted by you).
‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.
‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customized pages) or enable services such as commenting on a blog.

Use of cookies by PwC

The following table explains the way in which we use cookies on this website

Adobe Analytics

Name	Purpose	Type	Duration
AMCV_###@AdobeOrg	This cookie is used to identify a unique visitor. It is set using JavaScript to store a unique visitor ID in an AMCV_###@AdobeOrg cookie on the domain of the current website, where ### represents a random string of characters.	Performance, First Party, Persistent	2 years from set/update
AMCVS_###@AdobeOrg	See above	Performance, First Party, Persistent	2 years from set/update
s_vi	This cookie stores the visitor ID provided by our analytics provider whenever a user first visits the site.	Performance, Third Party, Persistent (Omniture)	5 years from set/update
s_cc	This cookie determines whether cookies are enabled in your browser.	Performance, First Party Session	Until end of session
s_fid	This cookie is a "fallback" visitor identifier where the s_vi cookie normally used for this purpose is blocked. It contains a randomly generated, unique id.	Performance, First Party, Persistent	2 years from set/update
s_nr	This cookie stores the date of visit and if visitor is new or returning.	Performance, First Party, Persistent	2 years from set/update
s_sq	This stores information about the previous link clicked within the site.	Performance, First Party Session	2 years from set/update
_sdsat_landing_page	Stores the first page you hit when visiting pwc.com	Performance, First party, Session	Until end of session
_sdsat_traffic_source	Stores the site you came from before reaching pwc.com	Performance, First party, Session	Until end of session
_sdsat_pages_viewed	Stores the quantity (number) of pages that you view during your visit.	Performance, First party, Session	Until end of session
_sdsat_lt_pages_viewed	Stores the total number of pages viewed	Performance, First party, Persistent	2 years from set/update
_sdsat_session_count	Stores a session counter	Performance, First party, Persistent	2 years from set/update
gpv	This cookie stores the quantity of pages you view when visiting the Websites	Performance, First and third party (Omniture)	30 minutes from set/update
s_ppv	Stores information on the percentage of the page displayed	Performance, First and third party (Omniture)	Until end of session
s_ppvl	Stores information on the percentage of the page displayed to you	Performance, First and third party (Omniture)	Until end of session

Adobe Target

mbox	Gives website operators the ability to test which online content and offers are more relevant to visitors.	Performance, First Party, Persistent	2 weeks
mboxPC	This cookie helps run tests on websites to see which menus, links, content and banners work the best.	Performance, First Party, Persistent	2 years
mboxSession	Used for Target and creates unique ID for a user session. By default, this lasts 30 minutes.	Performance, First Party, Session	30 minutes

CFOdirect

*Name*	*Purpose*	*Type*	*Duration*
pwc-cfod-badge	When a site visitor closes the newsletter promo badge, the preference is stored in this cookie, so the visitor will no longer see the promo on other pages.	Customisation, First Party, Persistent	1 year from set/update

Crazy Egg

*Name*	*Purpose*	*Type*	*Duration*
_ceir, is_returning	Track whether a visitor has visited the site before	Performance, First Party, Persistent	5 years
_CEFT	Store page variants assigned to visitors for A/B performance testing	Performance, First Party, Persistent	1 year
_ceg.s	Track visitor sessions	Performance, First Party, Persistent	3 months
_ceg.u	Track visitors on your site	Performance, First Party, Persistent	3 months
s	Track visitor sessions	Performance, First Party, Persistent	3 months
u	Track visitors on your site	Performance, First Party, Persistent	3 months
cer.s	Visitor activity recording session unique ID, tracking host and start time	Performance, First Party, Session	Session (expires when the browser is shut down)
cer.v	Visitor activity recording unique ID, visit time and visit count	Performance, First Party, Persistent	Up to 31 days (expires on the first of the month)

Demandbase

*Name*	*Purpose*	*Type*	*Duration*
dmdbase_cdc	This cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript.	Performance, First Party Session	Until end of session

Facebook

Name	Purpose	Type	Duration
_fbp	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.	Advertising, First Party, Persistent	Three months
fr	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.	Advertising, Third Party, Persistent (Facebook, Inc.)	Three months

Google Analytics

*Name*	*Purpose*	*Type*	*Duration*
_ga	This cookie is set to allow PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. PwC does not use Google Analytics to collect personal information, other than IP address, from our visitors.	Performance, First Party, Persistent	2 years from set/update
_gat	This cookie is set to allow PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. PwC does not use Google Analytics to collect personal information, other than IP address, from our visitors.	Performance, First Party, Persistent	2 years from set/update
__utma	This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.	Performance, First Party, Persistent	2 years from set/update
__utmb	This cookie is used to establish and continue a user session with pwc.com. When a user views a page on pwc.com, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on pwc.com; this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on pwc.com for longer than 30 minutes.	Performance, First Party, Persistent	First Party Persistent
__utmc	Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session.	Performance, First Party, Persistent	Not set
__utmv	This cookie is not normally present in a default configuration of the tracking code. The __utmv cookie passes the information provided via the _setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmccparameter. This cookie is only written if you have added the _setVar() method for the tracking code on your website page.	Performance, First Party, Persistent	2 years from set/update
__utmz	This cookie stores the type of referral used by the visitor to reach pwc.com, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within pwc.com. The cookie is updated with each page view to pwc.com	Performance, First Party, Persistent	6 months from set/update
_gid	Used to distinguish users.	Performance, First Party, Persistent	24 hours
_utmt	Used to throttle request rate.	Performance, First Party, Persistent	10 minutes

Name	Purpose	Type	Duration
bcookie	Browser ID cookie	Advertising, Third Party Session (LinkedIn Corporation)	14 months
BizoCustomSegments	LinkedIn Ad analytics	Advertising, Third Party Session (LinkedIn Corporation)	24 weeks
BizoData	LinkedIn Ad analytics	Advertising, Third Party Session (LinkedIn Corporation)	20 weeks
BizoID	LinkedIn Ad analytics	Advertising, Third Party Session (LinkedIn Corporation)	20 weeks
UserMatchHistory	LinkedIn Ad analytics	Advertising, Third Party Session (LinkedIn Corporation)	20 weeks
bscookie	Secure browser ID cookie	Advertising, Third Party Session (LinkedIn Corporation)	14 months
lang	Remembers the user's selected language version of a website	Advertising, Third Party Session (LinkedIn Corporation)	Session
lidc	Used for routing	Advertising, Third Party Session (LinkedIn Corporation)	1 day
li_sugr	Used by LinkedIn Insight Tag to identify browser when IP address is not in a Designated Country	Advertising, Third Party Session (LinkedIn Corporation)	3 months

Load Balancing

*Name*	*Purpose*	*Type*	*Duration*
BIGipServeraem-prod.pwc.com	This cookie is set by the servers hosting pwc.com to allow a visitor to receive site content from one server as the visitors browses the site. This improves performance and allows the visitor’s session to be maintained.	Customisation, First Party Session	Until end of session

Oracle Eloqua

Name	Purpose	Type	Duration
ELOQUA	This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits.	Performance, Third Party, Persistent (Eloqua)	2 years from set/update
ELQSTATUS	This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits.	Performance, Third Party, Persistent (Eloqua)	2 years from set/update

PwC Poll

Name	Purpose	Type	Duration
PwCPollLogId	Stores the ID # of a poll taken by the visitor used to tailor content of a dynamic poll and display the visitor's results	Customisation, First Party, Persistent	1 year from set/update
PwCPollResponse-000	Stores the ID of a visitor's choice on a poll question. The "000" in the name of the cookie will be the question ID # and the value of the cookie is set to their response to a question. The Number of cookies set will be based on how many questions they respond to.	Customisation, First Party, Persistent	1 year from set/update

Salesforce

Name	Purpose	Type	Duration
igodigitaltc2	This cookie contains a unique user identifier which is set by Marketing Cloud and used by PwC to track individual visitors and their use of the site.	Performance, Third Party, Persistent (Salesforce)	10 years from set/update
igodigitalstdomain	This cookie contains a website identifier which is set by Marketing Cloud and used by PwC to track individual visitors and their use of the site.	Performance, Third Party, Persistent (Salesforce)	1 hour from set/update
igodigitalst_<Customer MID>	This cookie contains the user's unique session identifier which is set by Marketing Cloud and used by PwC to track individual visitors and their use of the site.	Performance, Third Party, Persistent (Salesforce)	1 hour from set/update

Twitter

*Name*	*Purpose*	*Type*	*Duration*
lang	This cookie is set by Twitter and is used to remember your language preference. PwC allows Twitter to set this cookie so that Twitter content on pwc.com is displayed in your preferred language.	Advertising, Third Party Session (Twitter)	Until end of session
_twitter_sess	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Advertising, Third Party Session (Twitter)	Session
auth_token	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Advertising, Third Party Session (Twitter)	9 years
dnt	Do not track from twitter	Advertising, Third Party Session (Twitter)	10 years
guest_id	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Advertising, Third Party Session (Twitter)	16 weeks
kdt	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Advertising, Third Party Session (Twitter)	42 weeks
muc	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Advertising, Third Party Session (Twitter)	1 year 10 months
personalization_id	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Advertising, Third Party Session (Twitter)	1 year 7 months
remember_checked_on	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Advertising, Third Party Session (Twitter)	9 years
tfw_exp	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Advertising, Third Party Session (Twitter)	2 weeks
twid	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Advertising, Third Party Session (Twitter)	9 years

YouTube

Name	Purpose	Type	Duration
VISITOR_INFO1_LIVE	This cookie is set by YouTube and allows YouTube to gather information about a visitor’s browser. PwC allows YouTube to set this cookie so that YouTube videos can be displayed on this site.	Advertising, Third Party, Persistent (Google)	8 months from set/update
YSC	This cookie is set by YouTube and allows YouTube to gather information about a visitor’s browser. PwC allows YouTube to set this cookie so that YouTube videos can be displayed on this site.	Advertising, Third Party Session (Google)	Until end of session
GPS	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location.	Third Party, Persistent (Google)	1 day

Services Industries Products Research & insights Media centre Careers About us

© 2015 - 2023 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.