Support for climate - Business vs smog

The “Business vs smog” program was initiated by PwC in cooperation with the Krakow Smog Alert and the ASPIRE Association in 2018. Eleven companies were involved in the first edition of the program: Akamai, Amway, Aon, CANPACK Group, Cisco, Hitachi Vantara, Herbalife Nutrition, Jacobs, PwC, Wilson HCG, and Zurich Insurance Company LTD. The aim of the program is to educate the children and youth about smog and air purity.

Volunteers - employees of all involved companies, conduct free workshops in schools and kindergartens. The meetings are conducted in three thematic tracks: smog and air quality, climate change and water resources. During classes about smog, we explain, among others: what is the smog, where does it come from and how can it be prevented. The second workshop enables children and youth to learn about the main causes of climate change and to shape ecological attitudes in everyday life. Water workshops include content on the hydrological cycle, retention and practical tips on how to save water.

Results of six editions:

• 63,350 children participating
• 1,200 volunteers
• 2,800 workshops
• 200 towns

Interactive map showing the scale of the programme.

The “Business vs smog” program is one of the first in Poland representing such a broad cooperation and community involvement. The program won the TOP CSR Initiative in Poland award during the CEE Business Services Awards Conference in 2019.

The program was also a winner of the title: "Benefactor of the Year 2020", in the Ecology category. The jury of the competition appreciated our long-term cooperation with the Krakow Smog Alert for the improvement of air quality.

Does your company want to join the 7th edition of the program?

Submit a request