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Business vs smog

We are raising awareness among children and young people about air quality and climate change

The “Business vs smog” programme was initiated by PwC in cooperation with the Krakow Smog Alert and the ASPIRE Association in 2018. Eleven companies were involved in the first edition of the programme: Akamai, Amway, Aon, CANPACK Group, Cisco, Hitachi Vantara, Herbalife Nutrition, Jacobs, PwC, Wilson HCG, and Zurich Insurance Company LTD.

Watch the video about “Business vs smog"

Employees of those companies conduct workshops at schools and kindergartens on a voluntary basis. Participants learn what smog is, why it forms, and what we can do to breathe cleaner air.

Our impact to date:

  • 36 000 children participating
  • 720 volunteers
  • 1550 workshops
  • 130 cities

Interactive map showing the scale of the programme.

The “Business vs smog” programme is one of the first in Poland representing such a broad cooperation and community involvement.

The programme won the TOP CSR Initiative in Poland award during the CEE Business Services Awards Conference in 2019.

The program was also a winner of the title: "Benefactor of the Year 2020", in the Ecology category. The jury of the competition appreciated our long-term cooperation with the Krakow Smog Alert for the improvement of air quality.

29 organisations support raising environmental awareness.

The success of the first and second editions of the program increased the interest of companies in Poland in the subject of smog education. As a result, 29 organizations joined the 3rd edition in 2020/21, at two levels of commitment. The Partners of the Program are: ABB, Akamai, Amer Sports, Amway, Aon,  Grupa CANPACK, Capita, Cisco Systems, Credit Suisse, Ecolab, Euroclear, Herbalife, HSBC, Maxima Europe, PerkinElmer, PwC, State Street Bank Polska, Zurich Insurance Company Ltd. Supporting companies in this edition are: Airly, Assa Abloy, Hitachi Vantara, IAG GBS,  Jacobs, Krakowski Alarm Smogowy, Oanda, Ocado, Sappi,  Stowarzyszenie ASPIRE, UBS. The program is under the Patronage of the Climate & Environment Ministry and also Marshals of Małopolskie & Dolnośląskie Voivodships.

What the volunteers say about the Business vs smog programme


We can all have an impact on the environment and the quality of the air we breathe. The more people realize it, the impact will be greater.


Thanks to the workshops, I found out that young people have such receptive minds and are open to acting and changing the world. What's more, I learned a lot about smog, what its effects are to our health, and how we can live in a cleaner environment every day.


For me, being a volunteer of the Business vs smog programme, was a combination of the pleasant and the useful. First of all, I learned something new and I was able to pass knowledge on. Secondly, I had an opportunity to take part in the school life of my children...


I’m glad that I can participate in such a programme, especially now that taking care of our health and respiratory system has become even more important.


Contest for schools and kindergartens

We invite all educational units that participated in the 3rd edition of the "Business vs smog" workshops to take part in our contest. The main prize is the Airly PM air sensor with a 12-month service subscription.

What is the contest’s task?

  • kindergartens: preparation of an artwork entitled "How do you spend your time outside when there is no smog?" 
  • schools: preparation of a short movie using TikTok - "Dance with us on TikTok in the rhythm of the fight against smog" 

We collect the applications until March 30, 2021

Detailed guidelines can be found in the Regulations (in Polish). 

Download the regulations

We also encourage you to check the winning entries from the 2nd edition, which are available HERE.

*Study conducted in November 2020 on a sample of 2,276 employees from companies involved in the ‘Business vs smog’ initiative.

Contact us

Dorota Franczukowska

Dorota Franczukowska

Manager, PwC Poland

Tel: +48 519 507 685

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