The impact of coronavirus on the the fashion market in Poland

The role of the fashion sector in the economy and its challenges in the COVID-19 pandemic

The coronavirus crisis faced by the global economy is different from anything we have ever seen in the past. Its causes and spread are unprecedented, simultaneously affecting both the demand and the supply side of the economy. We have never seen isolation on such a large, global scale before.

The impact of the fashion industry on the Polish economy

PLN 70 billion - revenue of the entire fashion sector in Poland (73% generates by domestic companies)

7% of their income Poles spend on fashion purchases, that exceeds their average health expenditure

81% of Polish people visit shopping malls mainly for fashion related shopping (clothing, footwear, accessories)

PLN 6.1 billion annually - Polish fashion sector spends on commercial spaces rental

308 thousands of people work for the fashion sector within the sector itself and in cooperating industries

From PLN 13.3 to 16.0 billion per annum is received by state budget from the fashion industry due to various public and regulatory liabilities

PLN 1.5 billion is spent every year by the fashion sector on the logistics services in Poland

The impact of the coronavirus pandemic on Polish entrepreneurs operating in the fashion industry. Three possible scenarios:

PLN 10,9 bn

cash gap in the industry

Moderate decline scenario

The moderate decline scenario which is the most positive of one predicts that the situation of the industry will be difficult. One month of social isolation resulting in revenues decline will cause a loss of liquidity. Receiving the aid package in the amount of nearly PLN 400 million will still left the industry 10.9 billion short.


PLN 16,1 bn

cash gap in the industry

Average decrease scenario

In order to maintain financial liquidity, the fashion industry will need to obtain external support in the amount of PLN 16.1 billion, including the anti-crisis shield. The state support proposed under this option amounts to PLN 1.1 billion. The sum of these two values shows a real cash gap of PLN 17.2 billion.


PLN 32,0 bn

cash gap in the industry

Large decrease scenario

The most negative variant predicts that the industry will additionally need no less than PLN 32 billion over and above the 2.3 billion received under the anti-crisis shield. Due to very slow sales growth there may be further temporary cash shortages in the industry in the following months after the projection period.


Poland and the whole world are struggling with a challenge that we have not yet seen in the modern times.

COVID-19 not only threatens people's health and lives, but may have a very large economic impact, leading to unemployment and destruction of many sectors of the Polish economy.
One of the industries particularly at risk is the clothing and fashion sector, which gives employment to hundreds of thousands of people in Poland. Companies from branches related to the fashion industry may also be seriously impacted like i.e. shopping malls.
There is no time to waste, we have to do everything to minimise losses and avoid negative economic consequences for the whole ecosystem.

- Professor Witold Orłowski, Chief Economic Advisor to PwC in Poland

Contact us

Krzysztof Badowski

Krzysztof Badowski

Partner, PwC Poland

Tel: +48 608 333 277

Grzegorz Łaptaś

Grzegorz Łaptaś

Partner, PwC Poland

Tel: +48 513 092 846

Michał Krawczyk

Michał Krawczyk

Manager, PwC Poland

Tel: +48 519 508 208

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