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How Polish companies can do more with AI
Polish consumers are increasingly familiar with AI
In 2024, curiosity about AI was prevalent, by 2025, both awareness and usage are on the rise. 64% of respondents are aware of GenAI, with over half already using it. Yet, only 12% use AI daily, and just 29% several times a week.
AI is not yet widely adopted, but it's no longer a novelty, and its significance is rapidly increasing. 70% of consumers want AI for product information in stores, and 66% expect virtual fitting rooms. However, concerns remain. As last year, Poles are wary of uncontrolled AI use and its impact on democracy. Consumers desire accessible AI, but above all, they want it to be safe.
For businesses, this means investing in innovative solutions while maintaining a responsible approach. Organisations that blend technology with safety and accountability earn customer loyalty and experience genuine growth.
Our research indicates that 80% of employees lack formal approval to use GenAI at work, a gap that organisations must urgently address to scale AI in line with regulations and expectations.
For what reasons and for what purposes have you used GenAI tools? (top 5 answers)
AI is gaining traction in large companies, but many initiatives stall at the PoC stage
Large firms (250+ employees) are increasingly adopting advanced analytics and AI solutions. 75% of organisations report running such projects (up 5 percentage points year over year). However, only 33% have successfully implemented most of their AI initiatives, many unfortunately end at the Proof-of-Concept stage.
To fully leverage AI, organisations must treat its implementation as a business transformation, not just a technology project. This requires a strategic mindset: identifying high-value use cases, accelerating the transition from pilots to scaled production, and consistently measuring return on investment (ROI).
What was the average level of investment in projects related to AI and advanced data analytics over the past 24 months?
The benefits of AI are tangible, especially in operations and IT
Companies that have implemented AI report real outcomes:
- 66% have reduced the time employees spend on daily tasks by at least 10%.
- 37% have lowered operational costs.
The greatest benefits are seen in IT, operations, and cybersecurity, where processes are repetitive and well-defined.
In which areas of business has the implementation of AI-based solutions or advanced analytics brought the greatest benefits over the past 12 months?
AI agents are increasingly utilised by Polish companies
44% of firms in Poland already use AI agents, and another 14% plan to implement them. 50% of companies intend to increase their AI project budgets, partly due to rising interest in agentic solutions.
These figures send a clear message to business leaders: if you want to keep pace with digital transformation, AI agents should be integral to your organisational strategy.
Implementing AI agents demands courage, strategic thinking, and active team engagement. Our global survey reveals that the main barriers are not just costs or technical issues, but also leaders' attitudes.
In which areas do AI Agents bring benefits in your company?
The time for decisive action has arrived
While companies in Poland have a better grasp of AI-related challenges, more than one-third still struggle with risk assessment.
Our global research shows that responsible AI creates real business value.
Introducing responsible AI practices, such as model cataloguing, monitoring, clear governance rules, and measurable indicators, reduces incidents and generates concrete benefits. Responsible AI also boosts solution adoption, scalability, and productivity, translating into revenue growth.
In February 2025, the first requirements of the AI Act came into force. The regulation aims to ensure that AI systems used in the EU are safe, transparent, traceable, non-discriminatory, environmentally friendly, and human-supervised. Now's the time to rethink strategies, engage teams, and build trust, both within the organisation and in relationships with customers.
Research methodology
Consumers
- Type of research: A study conducted by Ariadna Poland's research panel for PwC Poland. The survey concerned the use of artificial intelligence in everyday life and in professional work.
- Number of respondents: 1,100
- Fieldwork period: September 2025
- Respondent profile: A diverse group of respondents in five age categories, with different levels of education, coming from various regions of Poland.
Companies
- Type of research: A study conducted by PMR for PwC Poland. The survey analyses the level of advancement in implementing AI solutions in large companies operating in Poland.
- Number of respondents: 187 companies
- Fieldwork period: September 2025
- Respondent profile: Companies from 17 different industries employing at least 250 people. The respondents were decision‑makers responsible for the implementation of AI solutions.
Report "Untapped potential: How Polish companies can do more with AI"
Skontaktuj się z nami
Partner, Lider Intelligent Process Automation (IPA), PwC Polska
Tel.: + 48 519 507 138
