Challenges in International Project and Team Management

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  • 6 minute read
  • 17 Feb 2025

International project teams can be a great source of experience and innovative thinking, increasing the probability of project success and improving the organisation's position in the market. However, language barriers, cultural and time zone differences, as well as team cohesion can pose serious challenges or even obstacles to the successful completion of a project.

Let's explore some of the most common challenges related to managing projects and project teams in an international environment, along with strategies for coping with them.

Language Barriers

Effective communication is crucial for successful project management. When your project team includes members from different countries and regions, it is unlikely that everyone will speak the same language. This makes the language barrier one of the first and most significant challenges you will face when managing an international project.

Language barriers are critical because they affect relationship-building among team members. Not everyone is proficient enough to discuss complex project issues in a foreign language. Misunderstandings due to varying language proficiency levels can lead to errors, miscommunication, and sometimes conflict, frustration, or even offense which, in turn, can waste time, effort, and money.

How can we cope with language barriers while leading an international project?

Ensure that all project documentation is available in a language that all team members understand. Minimize jargon and ambiguous or vague words or phrases that may lead to misinterpretation. Express yourself as clearly as possible and make sure that your message produces the expected results.

Most people find it easier to comprehend information provided to them in written form. Try to put the most important messages in writing: send agendas, notes of phone conversations, and meeting minutes to all participants. Ensure that everyone on the team receives and understands all relevant project information.

Read more about the Secrets of Effective Communication in Project Management.

Cultural Differences

Cultural differences are not only about different eating habits or varying ways of doing things. What is considered normal in one culture may be interpreted differently in another. Such misunderstandings can significantly impact team dynamics and negatively affect the atmosphere in the team, communication, and overall project success. When managing an international project, it is crucial to understand and respect these differences to build strong, cohesive teams.

Varied communication styles and preferences can often lead to misunderstandings. While some cultures, like Germany and the Netherlands, value direct communication, others, such as many Middle Eastern countries and Japan, lean towards more indirect and context-driven communication. The level of formality in communication can also vary depending on the culture, for example, Polish and German business environments may have more formal communication compared to the more relaxed style in Spain.

Teamwork and project timelines can also be affected by different attitudes towards hierarchy, authority, and time management. In many Asian countries, hierarchical structures are strongly respected, whereas most European cultures may encourage flatter organizational structures. Additionally, project progress can be significantly impacted by different approaches to decision-making, such as the consensus-based approach typical of Japan versus the top-down approach preferred in European countries and the US.

Here are some strategies for coping with cultural differences while managing an international project:

Clearly define project expectations, roles, and responsibilities to mitigate and avoid confusion caused by differing cultural norms. Foster an environment of open and inclusive communication so that everyone feels comfortable sharing their thoughts and concerns. Encourage open dialogue and active listening to bridge cultural gaps.

Be willing to adjust or even adapt your management style to accommodate different cultural preferences and practices. Carefully review your team's project structure and decision-making process and adjust them if necessary to fit the favoured approach of your team members.

Time Zone Differences

When managing an international project, your team members are often spread out across the globe and may be working in different time zones. It is unfortunate that this aspect is often overlooked by project managers since even a small time difference can easily lead to confusion and misunderstandings.

Coordinating meetings across time zones can be extremely difficult and require team members to work flexible hours. They may have to wake up early or stay at work after hours to join a meeting, which can lead to frustration and exhaustion in the long run. This constant struggle can significantly reduce productivity and affect team morale. 

Time zone differences can lead to fragmented and interrupted workflows. Part of the team may struggle to complete their tasks because other members are unavailable due to the time difference. These circumstances can extend project schedules, create bottlenecks, slow down the decision-making process, and ultimately negatively impact the project's success. Interrupted workflows often lead to stress, frustration, and loss of productivity.

So how can you effectively manage an international project across time zones?

Managing a project team operating across time zones requires a high level of planning and coordination. Regularly consult your team members and change meeting times to accommodate all participants and ensure they can attend at their convenience.

Time zones can affect team member availability and result in missed deadlines. The right tools can help you avoid the pitfalls of managing projects across time zones. Find project management software that automatically converts project deadlines based on the time zone settings of users' devices.

Are you curious how to successfully manage innovative projects of the future using technology? Read about our PMO Digital Toolkit approach.

Cohesion and Trust in Project Teams

The last few years have seen a dramatic increase in the number of employees working remotely. One factor that has undoubtedly accelerated the shift from office to remote work has been the COVID-19 pandemic, with remote work rising from almost a quarter in 2019 to around a third in 2023. This ongoing trend poses significant challenges for team leaders and project management in general.

One of the most serious challenges in managing virtual project teams is maintaining team unity when its members are working separately. Relationships between team members working together in the office develop naturally through daily face-to-face interactions. However, these bonds can weaken when teams work remotely, making it difficult to communicate effectively and collaborate. This can ultimately lead to a decrease in trust within the team. 

All these issues can result in decreased team productivity, delayed and unfinished projects, as well as personal inconveniences such as high stress levels and low morale. On the other hand, remote workers often report greater job satisfaction due to better work-life balance. As a result, virtual project teams can work more efficiently and demonstrate higher engagement than office-based teams.

To address these challenges, here are some strategies for effectively managing virtual project teams:

Use communication and organizational skills to foster strong team bonds. Communicate frequently, not just about project-related issues, but also include more personal, face-to-face conversations you would normally have in the office. Encourage team members to use their cameras during meetings to emphasize the “human element.” Incorporate team-building activities to strengthen connections.

Manage team dynamics by keeping everyone on track and ensuring all team members feel included and valued. In a virtual project team, you need to excel at documentation, knowledge sharing, and team building even more than when everyone is onsite. Celebrate every team and personal achievement, as this encourages a positive dynamic and team commitment.

Project Coordination and Management

The role of a project manager may be highly valued in your home country, but it may be understood very differently by your project team members working in other countries and living in other cultures. For example, in cultures with a very strong hierarchical structure, colleagues who are more senior to you in the organization may not take direction from you because they may not see your role as important enough.

Because projects are temporary and the roles of project team members may not be equal to their day-to-day work roles, it is possible that team members have not been given any practical guidance on how their project roles and responsibilities fit into their day-to-day organizational context. Therefore, project managers should engage local managers who can support them in setting expectations for their teams regarding the project and their roles in it. 

To address these challenges, here are some further strategies for effective project coordination and management in an international environment:

Clearly and consistently define and communicate the role of the project manager and the responsibilities of each project team member. This will help ensure that everyone understands their role in the project and how it fits in with their other responsibilities.

Offer guidance and support to team members, especially those who may not be familiar with the project management process. Ensure that they participate in appropriate training or provide materials and resources to help them understand their responsibilities and how to effectively manage their time.

Be flexible and adapt your leadership style to the cultural context of your team. In hierarchical cultures, it may be necessary to take a more authoritative approach, while in more collaborative cultures, a participative style may be more effective.

Did You Know that Project Manager personality can be a success factor? Find out how.

Summary

Managing a multicultural project team requires much more than efficiently coordinating tasks and achieving project goals within the budget and on time. The manager of an international and often virtual project team must be adept at juggling time zones and cultural differences to maintain high levels of team engagement and ensure that diversity becomes a driver of performance rather than an obstacle.

Effective management of international projects depends not only on the use of appropriate management methodologies and sophisticated tools but, above all, on the human aspect. Successfully dealing with language barriers, recognizing and respecting cultural differences, building a cohesive project team, creating a dynamic work environment, and motivating individuals can ensure the success of your project. 

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Marysia Lachowicz

Marysia Lachowicz

Director, Consulting, PwC Poland

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Jakub Boczkowski

Manager, PwC Poland

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Agnieszka Pilarczyk-Pupiec

Agnieszka Pilarczyk-Pupiec

Senior Project Specialist, PwC Poland

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