Explore PwC’s economic analysis services

Economic impact analysis

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What is an impact analysis?

An impact analysis allows to assess how the activities of companies, sectors, or planned investments affect the economy, society, and the environment. It is a tool that demonstrates the real value created by organizations and its significance in the local and national context. 

As part of the analysis, we examine, among others, the effects on GDP, employment, and public finance revenues, taking into account direct, indirect, and induced impacts. Thanks to the applied methodology, we obtain a comprehensive view of the value chain – from the organization itself, through its suppliers, to consumers and households. 

Such an approach delivers credible data that supports decision‑making, negotiations, and communication with stakeholders.

A well‑conducted impact analysis gives organizations a real advantage – it enables reliable, data‑driven argumentation and a credible presentation of their own perspective. We combine economic expertise, analytical tools, and deep sector understanding to strengthen organizations’ messaging, increase the effectiveness of their actions, and build engagement among key stakeholders.

Dionizy Smolen

Paweł Oleszczuk
Director, PwC Poland

Economic impact analysis

Our expertise

How do we prepare an impact analysis? 

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Why us?

At PwC, we combine proven economic models with qualitative methods and modern storytelling to capture the real impact on the economy and society. Our reports help visualize impact, thereby supporting strategic decision‑making, strengthening reputation, and improving communication with stakeholders.

Extensive experience

We have many years of experience delivering projects for both the private and public sectors in Poland, the CEE region, and globally.

Transparent methodology

We use a clear, proven methodology that delivers concrete figures presented in an accessible and understandable form.

Combining perspectives

We integrate quantitative data with stakeholder perspectives and effective storytelling.

Engaging materials

We prepare visually attractive materials tailored to different target audiences (e.g. management boards, media, stakeholders, and the general public).

Are you interested in our offerings?

Our projects and publications

We invite you to explore the projects we have delivered in recent years for organizations from both the public and private sectors. In this way, you can learn about the challenges we have addressed, how we supported our clients, and the results we achieved.

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Read the frequently asked questions (FAQ)

In the first step, we submit a data request and ask for the breakdown of expenditures/purchases (e.g. for 2025), basic operational data, and available information on employment and the supply chain. If complete data is not available, we will rely on robust estimates and the best available sources, including market data, industry information, and supplementary economic indicators.

The project typically takes between 3 and 6 months to complete (although it may be shorter depending on the scope and the client’s needs). Throughout the process, we hold regular meetings with the client to discuss interim results, ongoing activities, and the next steps. 

We rely on well-established analytical models, clearly document all assumptions and data sources used, and consistently combine qualitative insights with quantitative analysis. The report is accompanied by a detailed methodological appendix, enabling a full understanding of the tools applied, the data used, and the interpretation of the results. 

Additionally, we offer the option of organizing a workshop with the client, during which we discuss the key assumptions of the analysis and explain how to interpret the presented results and indicators. 

We treat a company’s expenditures as a demand-side impulse that stimulates economic activity, taking into account three distinct effects (impact channels): 

· direct impact – reflecting the effect of the company’s initial expenditures on economic activity in the economy. 

· indirect impact – reflecting the effect of increased economic activity among the company’s suppliers and their sub-suppliers. 

· induced impact – illustrating the additional demand in the economy resulting from household spending financed by wages earned as a result of increased business activity generated through the direct and indirect effects. 

Yes, this is possible. Depending on the client’s expectations, we can extend the analysis to include additional elements, such as environmental footprint or ESG parameters. This allows us to provide a more comprehensive picture of the impact of the activity, also taking environmental aspects into account. 

Impact analyses are prepared by experienced consultants, analysts, and finance specialists, supported by graphic designers, and communication and marketing experts. In addition, we collaborate with renowned Polish economists from leading universities, as well as journalists with extensive editorial experience, which ensures the highest quality of our projects. 

Contact us

Dionizy Smoleń

Dionizy Smoleń

Partner, PwC Poland

Tel: +48 519 504 395

Paweł Oleszczuk

Paweł Oleszczuk

Director, PwC Poland

Tel: +48 519 507 794

Julia Otwinowska

Julia Otwinowska

Manager, PwC Poland

Tel: +48 519 507 421