How loyalty programs help retailers win customers back in the post-COVID era

Webinar took place on 27th of May 2020

COVID-19 has damaged retailers all around the world, especially those who are selling through physical stores. 

Loyalty programs drive both the acquisition of new customers and the retention of existing ones through personalization, experiential rewards, and advanced loyalty logic, therefore significantly increasing the effectiveness of your marketing campaigns, offers, and discounts strategy.

During the webinar, we discussed:

  • How to prepare for the upcoming challenges?
  • How to win back customers?
  • What is the best way to build brand loyalty?

In this joint webinar, Antavo - who provides an enterprise-grade loyalty management platform and PwC’s strategy team presented steps towards “the store of the future”. 

The webinar was conducted in English by:

Jörn Roegler
VP Strategy and Insight at Antavo Loyalty Management Platform

Maciej Kroenke
Partner - Head of Revenue Management CEE at PwC Poland

Adam Rusiecki
Senior Manager in the Strategy team of Retail and FMCG sector at PwC Poland


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Webinar partners:

Contact us

Maciej Kroenke

Maciej Kroenke

Partner, PwC Poland

Tel: +48 502 380 595

Maria Hankała

Maria Hankała

Starszy menedżer, Marketing, Komunikacja, Rozwój biznesu, PwC Poland

Tel: +48 502 18 4555

Adam Rusiecki

Adam Rusiecki

Senior Menedżer, PwC Poland

Tel: +48 519 507 372

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