How loyalty programs help retailers win customers back in the post-COVID era
Webinar took place on 27th of May 2020
COVID-19 has damaged retailers all around the world, especially those who are selling through physical stores.
Loyalty programs drive both the acquisition of new customers and the retention of existing ones through personalization, experiential rewards, and advanced loyalty logic, therefore significantly increasing the effectiveness of your marketing campaigns, offers, and discounts strategy.
During the webinar, we discussed:
- How to prepare for the upcoming challenges?
- How to win back customers?
- What is the best way to build brand loyalty?
In this joint webinar, Antavo - who provides an enterprise-grade loyalty management platform and PwC’s strategy team presented steps towards “the store of the future”.
The webinar was conducted in English by:
Jörn Roegler
VP Strategy and Insight at Antavo Loyalty Management Platform
Maciej Kroenke
Partner - Head of Revenue Management CEE at PwC Poland
Adam Rusiecki
Senior Manager in the Strategy team of Retail and FMCG sector at PwC Poland
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Contact us
Starszy menedżer, Marketing, Komunikacja, Rozwój biznesu, PwC Poland
Tel: +48 502 18 4555
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