The PwC Retail Platform contains unique content created by PwC Polska experts on the broadly understood transformation of business in the context of the latest market trends and the changing environment.
Recognizing the need for a comprehensive approach to business issues, the materials present a given issue from three different perspectives: consumer, organization and operations, and regulation. The goal of our platform is to provide people from the FMCG market and retail trade with a portion of valuable information helpful in everyday work.
The main topic of the twelfth episode is the summary of 2021 in the retail and FMCG sector. PwC experts write, about legal regulations that entered into force in 2021, as well as about the social and economic consequences of the prolonged COVID-19 pandemic, the progress of work on the role of persons reporting violations of the law, trends in online trade, or changing expectations and wage pressure on the Polish and global the labor market. We will also learn more about brand building in a constantly changing reality, i.e. about trends important for business in the coming year, as well as about upcoming trends in transport and logistics.
Witold Orłowski, Chief Macroeconomic Advisor, PwC Poland:
The difficult year of 2021 is over, and 2022 is beginning, a year that looks to be just as difficult as the previous one, and certainly full of uncertainty. We are not yet back to the 'new normality': we are still in a period of rapid perturbation. And all the time we have to be prepared for new challenges.
The year 2021 in the Polish economy and on the Polish market was a difficult period to assess unequivocally. On the one hand, many worst scenarios did not come true, but on the other hand, many hopes failed. Above all, it was not possible to overcome the pandemic and the resulting threats to development. A bad scenario was realised, in which a quickly invented vaccine failed to eradicate the plague. The virus causing covid proved to be highly malignant, capable of strong mutations and therefore difficult to eliminate. The whole year 2021 was therefore marked by greater or lesser economic restrictions, which may also threaten this year. Fortunately, it is clear that companies already know how to deal with lockdown much better than at the start of the pandemic. Read more...
Czupryński Karol
Commercial Category Management
Director
Allegro
One thing can certainly be said about the year 2021 - it was happening! There was no shortage of challenges, of course, but customers' interest in online shopping was growing, which made the e-commerce segment thrive. From the perspective of the Allegro platform itself, it was also a very successful year, especially in terms of developing improvements for buyers. Read more.
Monika Pietryszak
Head of Operational Finance
Castorama
Adjustments can be difficult, especially those that need to be implemented within a short period of time and are due to many variables. To prepare for them, it is worth acting as early as possible. COVID-19 has taught us to be ready for change, both in operational or sales processes and in the purchasing decisions of customers who have increasingly started to take advantage of on-line shopping opportunities. Read more.
Mateusz Godala
CEO
Displate
We have to remember that Displate is a somewhat different company than the rest when looking at key trends. We are strictly an e-commerce company, operating across 60 markets and selling mainly to the US and Western Europe. We work in a D2C model and handle complex orders, from production to after-sales customer support. Meanwhile, most companies focus only on a particular part of the process, one or two stages at most. Read more.
