The PwC Retail Platform contains unique content created by PwC Polska experts on the broadly understood transformation of business in the context of the latest market trends and the changing environment.
Recognizing the need for a comprehensive approach to business issues, the materials present a given issue from three different perspectives: consumer, organization and operations, and regulation. The goal of our platform is to provide people from the FMCG market and retail trade with a portion of valuable information helpful in everyday work.
The theme of the fourteenth episode is the trends that appear on the e-commerce market. PwC experts present the topic of obtaining consumer data while respecting the privacy of customers and users, as well as q-commerce, dark stores and re-commerce markets, which have recently become an important part of the entire e-commerce. We will look behind the scenes of purchasing platforms that have clearly grown in strength in the last two years, and we will check how online retailers are trying to shorten their customers' shopping paths. We will also look at changes in VAT taxation in the e-commerce industry and regulations that affect the digital market and digital services, or the use of cookies. We will also find out whether Blockchain has a chance to be a real revolution, enabling the creation of a product passport that proves its production in accordance with ESG principles, and whether "fintechization" of the e-commerce industry is a trend that we should watch out for.
Michał Kreczmar, Director, PwC Poland:
The theme of the fourteenth episode is the trends that appear on the e-commerce market. PwC experts present the topic of obtaining consumer data while respecting the privacy of customers and users, as well as q-commerce, dark stores and re-commerce markets, which have recently become an important part of the entire e-commerce. We will look behind the scenes of purchasing platforms that have clearly grown in strength in the last two years, and we will check how online retailers are trying to shorten their customers' shopping paths. We will also look at changes in VAT taxation in the e-commerce industry and regulations that affect the digital market and digital services, or the use of cookies. We will also find out whether Blockchain has a chance to be a real revolution, enabling the creation of a product passport that proves its production in accordance with ESG principles, and whether "fintechization" of the e-commerce industry is a trend that we should watch out for. Read more...
Norbert Franke
Head of Consumer Platform
DBS Marketing Technology Delivery
British American Tobacco
British American Tobacco – a company with 120 years of history - has been running operations mostly in the B2B trade space. The rise of new product categories along with digital consumer revolution in recent years has created the opportunity for marketing teams to build direct relations with BAT products consumers supported by extensive use of digital technologies. These engagements are taking place in both digital and physical space, providing experiences for consumers in social interactions, delivering content, running e-commerce operations, providing consumer support, as well as operating digitalized physical retail activities. Read more.
Ewa Tumanow
Industry Manager, Retail & eCommerce, Central Eastern Europe
Meta
The acceleration which started in e-commerce during the pandemic is a long-term phenomenon. 81% of global consumers say their shopping habits have been changed in that time. 92% of them believe that these changes will stay with them for a long time. Online shopping has become the standard, simplifying the process of acquiring goods and services and making delivery more reliable. Read more.
Wojciech Mikulski
Member of the Board
OTCF S.A.
Rapid development of e-commerce has, on the one hand, led to an increase of sales in the online channel, but also presented the industry with a number of challenges.
One of the key areas is time and quality of service. The easing of pandemic restrictions made the customers see once again the alternative for shopping in stationary shops, and expect 'here and now' results from e-commerce. It is important to be aware that users require a smooth shop’s operations with system response times adapted to the performed activity, immediate order delivery and response from customer service, as well as unproblematic returns.
Read more.
Kamila Sotomska
Chief Expert on the Digital Economy
ZPP
The Digital Markets Act (DMA), is a new EU regulation that aims to improve competitive conditions in digital markets and allow new players to enter the market. In principle, the DMA is aimed at the largest companies in the technology sector. But, as we shall see, in practice it will affect a significant proportion of entrepreneurs active in the digital sphere. Read more.
