The PwC Retail Platform contains unique content created by PwC Polska experts on the broadly understood transformation of business in the context of the latest market trends and the changing environment.
Recognizing the need for a comprehensive approach to business issues, the materials present a given issue from three different perspectives: consumer, organization and operations, and regulation. The goal of our platform is to provide people from the FMCG market and retail trade with a portion of valuable information helpful in everyday work.
The topic of the fifteenth episode is the market of alcoholic beverages. PwC experts present challenges facing the industry in the current socio-economic situation, prospects for the development of consumer trends and the meanders of excise regulations that regulate the market. We will find out what research and development incentives can be counted on by producers of the spirit industry, as well as what problems in the area of packaging have recently appeared on the market.
Krzysztof Badowski, Partner, PwC Poland:
Challenge chases challenge. This is how one could, in short, soldierly words, characterise what is happening on the alcoholic beverages market in Poland. The market growth is only apparent. It is mainly driven by excise duty increases and inflation, while in volume terms the market is shrinking. It is being dragged down by the two largest categories, i.e. beer and vodka, which together account for over 70% of the market. Read more...
Marek Sypek, Chairman of the General Board, Association of Employers Polish Spirits Industry is a guest of Krzysztof Badowski, Managing Partner of Strategy &. They talk about the events of recent months that have had the strongest impact on the present shape and condition of the alcoholic beverage industry, as well as the factors that will shape the alcoholic beverages market in the near future. The interview was created as part of the PwC Retail Platform, a platform that brings together unique content on the broadly understood transformation of business in the context of the latest market trends and the changing environment in the retail and FMCG sector.
Magdalena Brzezińska
Corporate Affairs Director
Grupa Żywiec S.A
The beer market has undergone a major transformation in recent years. This is linked to changing consumer expectations, a shift in the structure of trade in Poland towards modern formats and the macroeconomic and regulatory environment. Firstly, consumers expect an increasingly wide range and variety of flavours. The fastest growing segments include flavoured beers and non-alcoholic beers, which results from a more active and health-oriented lifestyle. Grupa Żywiec was the first to recognise the potential of 0.0.% beers and in 2018 launched a wide range of products under as many as 3 brands and the Zero Zone umbrella. Today, this segment already accounts for more than 6% of the market value and continues to grow dynamically. Read more.
Jerzy Gibadło
Managing Director
Browar Brokreacja
Let's start with the ugly 'c' word to get it over with. Coronavirus. It would be a truism to write that the global pandemic has drastically affected craft breweries, as there is arguably no industry on which it has not left its mark. Before 2020, producers of kraft beer (in Poland, "craft" is spelled with a "k" and not, as intuition would have it, with a "c"; it's just domestic folklore) were living like in a clover Read more.
